One of the classic and most widely known Creative Thinking techniques for groups is Brainstorming. (see note below). It is a simple technique, yet it has the power to unleash a torrent of great ideas to both solve problems and make the most of opportunities.
But how much do we really know about the technique and how much has changed in the method over the nearly 70 years since it was developed? It is a very powerful technique and used by many companies and groups, yet it is sometimes seen by some people as a bit old fashioned.
A poorly run Brainstorming session can in fact lead to this impression and sometimes our quest to pursue the latest fad creativity techniques leads us to overlook it. It is also sometime assumed that people know the technique. I often read books and manuals that ask you to brainstorm around something but fail to offer much help past that. There is of course a lot more to Brainstorming than just ordering in pizza and a few beers and tossing some ideas around.
There are rules to start with and it could well be argued, if you are not following the rules, then you are not brainstorming. This little ebook is designed to give you a brief background to the technique, the basic rules, some additional tips and techniques, a couple of variations to the technique and a listing of some other resources
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